Before automating web intelligence, 5 employees were manually copying and pasting competitive pricing information into spreadsheets. Now they can focus on putting the real-time data to work.
Analytics and Business Intelligence Solutions:
Competitive Price Monitoring
- Home
- Solutions
- Analytics & Business Intelligence
- Competitive Price Monitoring
Monitor competitors' across thousands of products in real-time
Price is often a deciding factor in e-commerce transactions. More and more e-commerce vendors are using real-time monitoring of competitors' prices to trigger dynamic, precisely calibrated adjustments in their own prices to increase sales.
Featured Customer Success Stories in Competitive Price Monitoring:
Challenge
- Automate web data acquisition for greater market awareness and competitive intelligence.
- Acquire the intelligence needed to make informed decisions for optimizing product pricing.
- Free employees from manually searching, copying and pasting data from the web.
Solution
- Kapow automates the extraction and aggregation of nearly 15 million records/year of market and competitive intelligence.
- No coding is required. Business analysts built the Kapow robots that automate web data extraction.
Results
- With Kapow, data acquisition is comprehensive and scalable. They aren't limited to data staff can manually extract.
- They've eliminated errors associated with manual data entry.
- Data is up-to-date.
Neckermann, one of the leading multi-channel retailers in Europe, keeps popular products in stock and priced to beat the online competition with automated web intelligence from Kapow.
Challenge
- Neckermann lacked fundamental metrics on their own web business and needed a more effective way to check competitor pricing to compete effectively with online retailers.
- An audit quantified the problem, showing SKUs priced too high relative to the competition and out-of-stocks on popular items.
Solution
- With Kapow, the company has automated web intelligence to support competitive pricing, category management and inventory applications.
Results
- Increased service levels and revenue by reducing out-of-stocks.
- Increased revenue resulting from dynamic pricing strategies informed by real-time view of competitor pricing.
Specialty retailer is using Kapow to automate web intelligence of competitor prices on sporting gear.
Challenge
- The company had a poor handle on management of pricing promotions on their own website and no visibility into how competitors were pricing the same or similar products.
- There are 500 high volume SKUs they need to monitor very closely as these products are bestsellers and cause site visitors to buy other products.
- They wanted to monitor pricing on all products, not just the 500 high volume SKUs.
Solution
- They are using Kapow to automate web intelligence for comparison pricing on all products, with a focus on the high volume SKUs.
- They can now monitor their own website for impact of promotions and price changes.
Results
- They are now better able to monitor their own promotions and make timely price changes on their site.
- They can readily see how competitor pricing compares to theirs and make same-day pricing adjustments on their site and in their stores.
- They can see what competitors are selling, enabling them to make more informed merchandising decisions.
A leading provider of branded merchandise is using Kapow to aggregate supplier data from partner sites so visitors to their e-commerce platform can take advantage of bulk discounts and an industry view of all promotional products and pricing.
Challenge
- Their existing platform only offered intra-company purchasing aggregation – so you could receive a volume discount based on orders your colleagues placed around the same time. They wanted to offer a new technology platform that would give users a view into all products, group discounts and pricing in the branded merchandise industry.
- Specifically, they wanted to pull product data from partner/supplier websites into their application to give customers a 360 degree view of promotional products from 1 website.
Solution
- Kapow automates web intelligence from partner sites, with no coding required.
- Robots will be used to complete e-commerce transactions.
Results
- Their customers are now able to take advantage of bulk discounts while choosing from a larger inventory of products. This results in substantial cost savings and improved service.
- Kapow enables them to integrate with partner/supplier applications in an automated fashion, something they couldn't do before.
Online components distributor is using Kapow to track competitor pricing data on the web.
Challenge
- They needed an efficient way to monitor competitor pricing data.
- Manual data monitoring was costly and time consuming.
Solution
- Kapow automated the process of harvesting competitor pricing information.
- No coding was required.
Results
- By tracking competitor prices in real time, the distributor can adjust their own pricing for competitive advantage.
- By offering consistently competitive prices, they've increased revenue and customer loyalty.